Navigation and directions Apple Maps is used on IOS devices for turn-to-turn navigation.
Apple Maps is especially important for map search in markets where Apple has a significant share of the device market, ie US, UK or Northern Europe, for example, 53% of smartphone owners use IOS in Sweden. In 2018 it was estimated that Apple Maps had approximately 11% market share of mapping services globally. Let’s get you through the application! Why it is important It’s estimated that three out of four IOS users use Apple Maps on their IOS devices, and Apple claims in early 2019 that there are around 900 million active iPhones and 500 million other devices including Macs, iPads, Apple Watches etc.
It enables users to receive turn-by-turn directions and can be used for local search, for example, you can type in “pizza” and receive info about pizza places nearby. Apple Maps Apple Maps, as the name suggests, is the map service provided by Apple and is the default map on all IOS devices.
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